Paul Rand video made by Imaginary Forces
by admin
Imaginary Forces has made a 4 minute short film tributing the graphic designer Paul Rand. The video mixes animations of some of his great works and an interview with the designer.
Another links about Paul Rand: Paul Rand on Design and Thoughts on Paul Rand.
Comments
Hi
I found your post here when looking for this quote from Paul Rand, and got inspired to transcibe the video too - couldn’t make sense of some of your sentences…
So here is my version of a transcribation - thanks for the inspiration
“When you take design, everybody has a definition who doesn’t correspondes which yours. There are many good definitions. One is the synthesis of form and content. In other words, without content there is no form, and without form there is no content.
A work of art is realised when form and content are indistinguishable. When form predominates meaning is blunted. But when content predominates interest lags. But the genius comes in when both of these things fuse.
Without the aesthetic means what is not done with love – that it is done for some … some alterative motive. Because it sells, because it popular, because it’s crazy, you know all this stuff.
Graphic design is one of these phrases that doesn’t mean anything. Because anything that’s graphic is graphic. Painting, dancing – if you see it, writing – I you see it – it’s graphic.
The genre of art, of graphic design, of painting, is art. That’s the genre. It’s all art.
The vocabulary of a language of art, or of aesthetics: orders, variety, contrasts, symmetry, tension, balance, scale, texture, space, shape, light, shade and color.
This is the language of form.
Don’t try to be original, just try to be good. That’s sound sorta naïve but it’s true.
Without aesthetics, you can’t find the truth - to do things with quality. I think this is in a big sense what aesthetics means.
Art is an idea that has found its perfect form. There are too many possibilities. No matter how perfectly you do something, it can still be improved.”